No more mp3s by 2020?
We’ve experienced the death of minidiscs, CD, Cassettes and Vinyl that made a come back. Will we now stop downloading and have everything streamed?
Nielsen a global measurement company of the media industry has recorded that single-track download sales in the US have declined by 42% since their peak four years ago.
In the first half of 2016, single-track download purchases plummeted by 24% year-on-year, falling by 127.3m sales compared to the same six months in 2015.
While 113.6bn audio streams took place in the US in the first half of 2016. That equates to around 620m streams every day, 26m streams each hour, and 431,000 streams every minute. Not taking account to video platforms like YouTube.
Analyst Mark Mulligan at Midia believes that downloads won’t be gone completely by 2020 but that Apple will ‘turn off’ the iTunes store in music.
“By 2020 [Apple’s] download business would be tracking to be 10 times smaller than streaming revenue but, crucially, streaming revenue would nearly have reached the 2012 iTunes Store download revenue peak,” Mark Mulligan. Read full blogpost here
What about DJ’s that rely on downloading songs? Pulselocker a relatively new company offers streaming for DJ’s trough a subscription model. Pulselocker works on the majority of the DJ platforms like serato.
Guess we are gonna have more space on our hard-drives in the future as we wont have to download anymore.
This might also be a clear example on why Vinyl made a comeback because people want to have something physical but still stream the songs trough their smartphone.
Interesting times we’re in 🙂