Label Focus: Twisted Fusion
Twisted Fusion is the label of Apollo 84 that recently ranked #20 top Techhouse artist by Traxsource in 2015. The label hosts a monthly radio show, and global showcases, whilst releasing music from such artists as Paul C & Paolo Martini, Max Chapman, Seff, Toni Varga, and Jacky to name but a few.
As a label Twisted Fusion also has events in Leeds, Manchester, Brighton and many other places, Do you think it is essential for labels to have events?
Yes I think for any label its important to showcase not just the sounds that the label pushes and releases, but also the artists that release on the label, providing a platform to gain exposure from within the events. Each and every different artist has their own particular sound and any music signed by a label is that artists interpretation of what those particular label bosses are looking for. A label is an individuals or a collectives idea of what good music is that they wish to introduce to the world. Over the months and years a number of different tracks and artists can be introduced to world of Dance Music through releases and what better way to educate & entertain others than through showcases. For these reasons we put a lot of time and effort into building the Twisted Fusion label and curating good quality shows in cities such as London, Manchester & Amsterdam, because at the end of the day we all chase the music because we wish to dance.
What’s your thoughts labels role in the music industry as more and more music is being streamed?
Unfortunately we live in a society where illegal download sites and streams exist which makes things harder for us as a label. We still release physical vinyl which sells well and still has a good place within the market. We aim to stay as true to tradition as much as possible. Times change though, and it is important to move with the times and make use of stream services despite the lack of revenue they generate.
How does these coming months look like for Twisted Fusion?
The upcoming months for Twisted Fusion look great. We have eps forthcoming from top artists such as Max Chapman, Jacky, Seff, Toni Varga and more, whilst our showcases are going from strength to strength with party’s in London, Liverpool, Guildford and of course we are of to Amsterdam for our ADE showcase !!.