Label Focus: Nervous Records
Nervous Records has been releasing dance music and HipHop since 1991, being one of the longest standing independent record labels in the US. Releasing music from artist like Armand Van Helden, Paul Van Dyk, Nuyorican Soul, Smif-N-Wessun, Kenny Dope and Funkmaster Flex.
How does these coming months look like for Nervous?
So many fresh, big-impact tunes in the pipeline! On Nervous we have the forthcoming single from Oscar G from his recent album Beep My Boom. Entitled Rain, this featured remixes from Lee Walker, Cocodrills, Nasser Baker and Ron Carrol. And a new release from Guardate entitled Tech Y La that includes a nasty remix from DJ Sneak.
On our sub-label Nurvous we have a new release from one of the most exciting new producers in the Nu-disco genre Mark Lower. We also have a remix from Louie Vega of a classic Sam Records jam called “Bourgie Bourgie” that Louie has been destroying all summer. This will be initially released on vinyl. UK’s Bordertown has a track coming called ’99 with a DOPE remix from J Paul Getto.
What’s your thoughts label’s role in the music industry as more and more music is being streamed?
The record label’s role has always been to develop new artists and sounds, and expose them to the audience. Whether it’s downloading or steaming or buying physical units (yes that still happens sometimes!) the essential job of making the music available to the audience and doing its best to get paid for that music will always stay the same. One thing that also remains the same is getting the music heard in the live arena, whether it be a nightclub or festival. Nervous has been doing this for 25 years, and before that I saw how it was done with my father’s disco label, Sam Records. The essence of the job remains the same, even while technology has evolved. Streaming is a great development because it is enabling our industry to stay relevant with the new audience. It’s unfortunate that the technology companies are not compensating the labels, artists, writers, and publishers in a way that is commensurate to the value of the music, but hopefully that will change over time.
Do you think electronic music has peaked or how do you think it will grow?
I can speak best about our home base, New York and the USA. This genre is not even close to peaking. Today’s emerging youth audience is obsessed with the music and culture, and technology is enabling anybody who owns a computer to listen to the music and even play with the music in a personalized way that lovers of rock n roll and hip hop never could. Nightlife in America’s major cities is also thriving with club-goers finding their niche and filling venues with artists both well-known, and known to their specific crowd. Technology is not going to stop evolving, and the music most closely associated with it – namely electronic music – will therefore continue evolve as well both sonicly and in the ways to can be heard. Plus there is a new appreciation in America for dj-driven venues that are interesting both on an aesthetic and sonic level. So we feel there will be continued big growth for the genre.