Label Focus: I Love Acid
I Love Acid started out as events in London and gradually grew to a vinyl-only limited to 303 numbered copies. Posthuman who are the main guys behind the label and events got their first release back in 1999 when they sent their first demo to Skam Records that resulted in being featured in their Smak release. Since then there have been hundreds of parties and tons of music.
Having their 13th release in a couple of weeks we asked Posthuman to showcase some tracks and give us some insight from their experiences of having labels.
As more and more music is being streamed what made you decide to only offer vinyl?
There’s two main reasons for this:
The first is – when you first listen to a record, there is a tangible effort made. You must put the wax on the platter, drop the needle…it has a feel and a smell, there is surface noise which is individual to your copy and turntable. There is more interface with what is going on, but with mp3s it’s often streamed on a laptop while you do something like eat a sandwich and read a buzzfeed article on the migration of owls. There’s less focus, less participation. I think this makes physical format music – vinyl especially – something more than just the music.
Secondly – vinyl retains value. You can look at your collection and see it in real space, not just data. There is something of a sense of digital entitlement since the Napster revolution – where we feel *because* something exists, somehow we are entitled to have it in our preferred format. I’m a digital DJ myself (Ableton for many years now) and there are rare records I would love to play, but I don’t because I don’t have them. It returns the joy of crate digging, searching out records in charity shops (and of course, the downside is Discogs scalpers – but nothing is perfect) There’s something special about having something the way the artist intended. If a painter sold only a limited number of framed prints of their work, would you get angry with them that there wasn’t a lo-res .jpg of it for your iPhone wallpaper?
What made you make the transition from running events to opening up the label?
I’ve been involved in running labels for many years now – Seed Records in the early 2000’s, I worked for B12 in 2007-08, and in 2010 I started my current imprint Balkan Vinyl.
‘I Love Acid’ was only ever meant to be a one-off party, based around Luke Vibert‘s track with him & a bunch of friends playing. But it just snowballed, the first party was so much fun we did another, and another, ’til suddenly it’d been 9 years and over a hundred parties. I spoke to him in 2013 about doing a label of the same name (I always ask his permission, since he wrote the original track!) with a simple idea: Vinyl only, stamped and numbered, 303 copies and no represses! Just one-off snapshots of acid house….and now we’re here at number 13, with Luke’s tracks on three of them so far.
How do the coming months look like for ’I Love Acid’?
Number 13 is out next, in November – four ravey acid tracks from ourselves (Posthuman). We have up to number 20 already sorted – with Jared Wilson, Mark Forshaw, Snuff Crew, Neville Watson, and a new artist called ‘Type-303‘ all contributing tracks.
We’ve also got upcoming parties in London (Nov 18th with Mystic Bill & John Heckle), Bristol (2nd Dec with DMX Krew & Placid) and then our first event in America (Los Angeles, 10th December) plus with Hacineda resident Jon Dasilva now firmly onboard, we’re looking at more parties outside London and across Europe for 2017.